Last updated May 2026

1. Who we are

Botham’s of Whitby (“we”, “us”, “our”) is the data controller for the personal information collected through our website and when you place an order with us. If you have any questions about this notice, please contact:
Data Protection Contact 
Botham’s of Whitby
Enterprise Way
Whitby
YO22 4NH
Email: orders@botham.co.uk

2. The information we collect

We may collect and process the following types of personal data: 

Identity and contact data: Name, address, email address, telephone number.

Order and payment data: Products ordered, delivery instructions, order history, payment method details. We do not store full card details. These are processed securely by our payment provider, who returns a token for future use.

Technical and device data: IP address, browser type, device information, pages viewed, time spent on pages, referring websites, and cookies.

Marketing preferences: Your choices about receiving marketing communications. We collect this information when you: Place an order, Create an account, Sign up to marketing, Contact us, Browse our website.

3. How we use your information and legal bases

We use your personal data for the following purposes:

To process and deliver your orders: This includes taking payment, arranging delivery, updating you about your order, and managing any issues that arise.

To manage your customer account: We keep your account details, order history and saved preferences so you can shop more easily.

To respond to enquiries and complaints: When you contact us, we use the information you provide to help resolve your query.

To send you marketing communications (with your consent): f you sign up to our newsletter or opt in to marketing, we’ll send you news, offers and updates. You can unsubscribe at any time.

To improve our website and services: We use cookies and analytics to understand how visitors use our website so we can make improvements.

To comply with legal obligations: For example, keeping records for tax and accounting purposes.

To prevent fraud and protect our business: We may use certain information to help detect and prevent fraudulent activity.

4. Cookies and similar technologies

Cookies are small text files placed on your device when you browse our website. They help the website function properly, remember your preferences and understand how visitors use the site. We use the following types of cookies:

Essential cookies: These are required for the website to work. For example, they allow you to add items to your basket and proceed through checkout. Because they are necessary for the website to function, they are set automatically.

Analytics and performance cookies: These help us understand how visitors use our website — for example, which pages are viewed most often and how users move around the site. This information helps us improve our website and services. These cookies are only used if you consent to them.

Advertising and social media cookies: From time to time, we may use cookies placed by trusted third parties (such as Google or Meta) to measure the effectiveness of our advertising or to show you relevant adverts. These cookies may collect information that could indirectly identify you. We will only use these cookies with your consent.

Third‑party cookies: Some cookies are set by third‑party services that appear on our website, such as embedded content or analytics tools. We do not control these cookies, but we ensure that any third parties we work with meet appropriate data‑protection standards.

How to manage cookies: You can manage or delete cookies at any time through your browser settings. You can also use any cookie‑consent tools or banners on our website to update your preferences for non‑essential cookies. Please note that blocking essential cookies may affect how the website functions.

5. Sharing your information

We may share your personal data with: Delivery partners (e.g., Royal Mail, DPD), Payment service providers, IT and website service providers, Professional advisers, Regulators and authorities where required by law, We require all third parties to protect your data and process it only according to our instructions. We do not sell your personal data.

6. International transfers

Some service providers may transfer or store data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as: UK adequacy decisions, Standard contractual clauses, You can contact us for more information.

7. How long we keep your information

We keep your personal data only for as long as necessary, including: Order and transaction records: up to 7 years; Customer account data: while your account is active and for a reasonable period afterwards; Marketing data: until you unsubscribe or withdraw consent; We securely delete or anonymise data when no longer needed.

8. Your rights

You have the right to: Access your personal data, Correct inaccurate data, Delete your data in certain circumstances, Restrict or object to processing, Request data portability, Withdraw consent (for marketing or cookies), To exercise these rights, contact orders@botham.co.uk. You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we use your data.

9. Marketing communications

If you have opted in, we may send you news, offers and updates. You can unsubscribe at any time by clicking the link in our emails or contacting us.

10. Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access or disclosure.

11. Children

Our website is not intended for children, and we do not knowingly collect data relating to children.

12. Changes to this notice

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date.

13. Contact us

If you have any questions about this Privacy Policy or how we use your personal data, please contact: orders@botham.co.uk